3-2-1 | The Record High comp trap and how we helped a seller avoid it


June 19th, 2025

Happy Thursday

Every week, I go to a Realtor network session where local agents pitch new listings and buyer needs. Normally, the new listing pitches take 15 to 20 minutes. Tight, efficient, and manageable even with 60 to 100 agents in the room.

But lately? It’s a whole new rhythm.

There are so many new listings right now that we had to flip the order of the meeting. Buyer needs used to come at the end. Now they’re squeezed to the beginning because the listing pitches are overflowing and we're cutting them off at the end. And we’re not even talking every listing anymore. Just the ones with broker open houses.

That shift says a lot. Supply is building. Homes are sitting longer. And agents and sellers are adjusting to the pace. Buyers have [some] options again. And they know it.

Oh, and if you saw the Fed headline this week: yes, they held rates steady. But remember, the federal funds rate does not directly set mortgage rates.

Most lenders already had this priced in. Why? Because rates are driven by where the market is headed, not where it stands today..

Here’s what’s happening in real estate today:

3 properties to watch, 2 news updates on market trends, and 1 thought-provoking insight from me + a snapshot of current market conditions.

📊 Market Snapshot

  • New Listings: 764
    🔻 -9.7% from the previous week (4-week avg: 760)
  • New Pendings: 474
    🟢 +3% from the previous week (4-week avg: 462.5)
  • New Sales: 440
    🟢 +4.3% from the previous week (4-week avg: 425.5)
  • Active Listings: 6,791
    🟢 +1.6% from the previous week (4-week avg: 6,619)
  • 30-Year Fixed Mortgage Rate: 6.90%
    🟢 from 6.97% last week

Inventory is building. Buyer activity is creeping upward, but homes need to be priced right out the gate. A slight dip in rates is helpful, but affordability challenges persist.

Median Prices This Week

Rancho Santa Fe

$6,300,000

View All Stats→

Encinitas

$2,915,000

View All Stats→

Carlsbad

$2,099,000

View All Stats→

3 Properties to check out

1569 Wildgrove Way

Vista, CA

$1,050,000

You won't find a better 4+ bed detached house in North County! A 2020 modern build with owned solar, bonus room, and a putting-green yard. Luxury without the heavy lifting, ideal for families with active lifestyles.

1752 Vesper Lane

Carlsbad, CA 92011

$1,299,000

A turnkey townhouse in a gated community. FIRST FLOOR primary bedroom is the main attraction here. Easy coastal living with style and convenience.

5067 Shore Drive

Carlsbad, CA 92008

$13,750,000

65' of Ocean Frontage, this is a dream estate on the sand at Terramar beach. Easily one of my favorite little pockets of Carlsbad.


2 News Articles

At its June 18 meeting, the Fed paused interest rate changes (4.25%–4.5%) but left room for future cuts. Mortgage rates remain range-bound in the high‑6% zone. No fireworks, but little relief for buyers aiming to lock in lower rates.

At this meeting, the FOMC also released their summary of economic projections, which predicted the year’s median Federal funds rate to be 3.9 percent. This means a rate cut could be in the cards for later in the year, but no-one knows when.

According to Redfin’s latest data, down payments are holding steady around 15% of the purchase price, but there’s more to the story.

Even with home prices inching up, the dollar amount of down payments is actually slipping. Why? Not every buyer puts money down, and more are leaning into creative financing to get in the game.

Some key takeaways from April:

  • All-cash deals made up 30.7% of sales, slightly down from last year. (San Diego is slightly lower OVERALL, but when looking at micro markets like Rancho Santa Fe or Del Mar we see cash purchases 40+%)
  • Conventional loans still lead, used in 77.5% of financed purchases.
  • FHA and VA loans are gaining traction. FHA made up 15.3% of mortgage deals (up from 14.2%), and VA hit 7.2%—its highest April share since 2020.

What it means
Buyers are cautious but flexible. That slight down payment dip shows many are stretching to make it work, especially first-timers using FHA or VA options. And all-cash deals are still strong, mostly driven by equity-rich buyers trading up or relocating.

The bigger picture? It’s not just what someone offers, it’s how they’re structuring the deal that counts.

1 Tip or Thought

Don't Price for the One Unicorn Sale

We just helped a seller navigate this exact trap. They saw the highest-ever sale in their neighborhood, a $1.4M townhouse with four bedrooms and the biggest yard in the community... and wanted to match that price.

Here’s the thing: their home is beautiful, but it’s not that one. It's smaller, less bedrooms, much smaller yard, not as updated.

Another agent told them what they wanted to hear and pulled the same comps we did. But none of those comps actually supported $1.4M. Not on price per square foot, not on layout, not on lot size.

We were honest. We talked through the data, shared what’s happening right now in the market, and showed how active we are in it—while the other agent had sold three homes in the past two years, our team is closing 3 to 5+ a month. That matters when the market is shifting weekly.

They hired us. We priced it right. And even before going live this weekend, we already had strong interest and multiple showings lined up.

Bottom line: It’s not about pricing for the dream. It’s about pricing for this market and letting the strategy do the heavy lifting.

Josh Meltzer

DRE 02098859

REALTOR®

M: 858.585.0309

Josh@joshmeltz.com

joshmeltz.com

P.S. The Switchfoot Bro-AM is back on Saturday June 21st. Join 15,000+ for a FREE concert at the beach! Moonlight (in Encinitas).

7am-5pm

MAIN STAGE SCHEDULE

12:00PM - Winnabego (91X Battle of the Bro-Am Winner)
12:40PM - Julianna Zachariou
1:20PM - Angel White
2:15PM - Gable Price and Friends
3:15PM - Surf Winner Announcements
3:45PM - Switchfoot

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DISCLAIMER: Due to recent changes by California Association of Realtors, and the SDMLS Clear Cooperation Policy (the “Policy”), Brokers are limited in their ability to share off-market properties. It is the intent of this letter to be in compliance with the Policy. For this reason, Talechia & Associates can only share such property information with clients of Talechia & Associates. If you would like more information on our properties that are not publicized in the MLS, and becoming a client of Compass, please contact Josh (858) 585-0309 or Talechia (858) 229-2181

Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01991628, 01527235, 01527365. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to the accuracy of any description. All measurements and square footage are approximate. If your property is currently listed for sale this is not a solicitation.

Compass · 16085 San Dieguito Rd Ste E8 · Rancho Santa Fe, CA 92067 · USA
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Josh Meltzer | Compass Real Estate

Get insights you can read in 5 minutes [or less] for free. 3 inspiring properties, 2 relevant news stories, 1 tip + a market snapshot.

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