3-2-1 | The #1 pricing mistake sellers keep making


July 10th, 2025

Happy Thursday

Why Buyers Don’t Pay for a Test

I met with a homeowner recently who said, “We just want to test the market.”

But here’s the thing: Buyers don’t pay top dollar for a test. They pay for homes that are priced right, prepared well, and presented with confidence.

I just listed a property where the seller wanted to try $1.4M. But comps were in the high $1.2s. If we went too high, we’d be sitting.

Price reductions don’t fix that perception. Buyers assume the longer it sits, the more room they have to negotiate. And even after a cut, it’s rare to get multiple offers unless the drop is big.

We launched at $1.299M. Clean pricing, sharp prep, and strong positioning.

Result? Full-price offer in the first weekend. That’s not luck. That’s strategy.

Here’s what’s happening in real estate this week:

Here’s what’s happening in real estate today:

3 properties to watch, 2 news updates on market trends, and 1 thought-provoking insight from me + a snapshot of current market conditions.

📊 Market Snapshot (Week Ending July 3)

  • New listings: ⬇ 18% (625 vs. 764)
  • New pending: ⬇ 10% (454 vs. 507)
  • New sales: ⬇ 13% (396 vs. 457)
  • Active inventory: basically flat (6,852 homes)
  • 30-year fixed: 6.79% (up slightly)

Summer slowdown has arrived. But that just makes smart strategy even more important. This isn'r shocking since we're looking at weekly data leading up to the 4th.

Median Prices This Week

Rancho Santa Fe

$5,998,000

View All Stats→

Encinitas

$2,960,000

View All Stats→

Carlsbad

$2,095,000

View All Stats→

3 Properties to check out

619 Camino Catalina

Solana Beach

$1,895,000

4-bed, 3-bath townhome with 2,470 sq ft, golf course views, and two private patios. Feels like resort living just steps from Lomas Santa Fe Country Club.

3085 Monroe Street

Carlsbad

$2,599,000

Renovated 5-bed coastal home with two primary suites, a detached ADU, and RV parking—1.3 miles from the beach with room to breathe.

7219 Mimosa Drive

Carlsbad

$1,695,000

Light-filled 4-bed tucked in a quiet cul-de-sac, featuring a remodeled kitchen, high ceilings, and a backyard that’s perfect for summer nights.


2 News Articles

You may have heard the buzz about the “Big Beautiful Bill” just passed by Congress, and yes, it really is a big deal for real estate. Whether you're a homeowner, investor, or business owner, this bill includes powerful tax breaks designed to make buying, improving, or owning property more affordable and strategic than it’s been in years.

Here’s a quick breakdown of what changed, what’s back, and why now might be the smartest time to make your move. There's more savings, more affordability, and more buying power—especially for North County families.

Big Beautiful Bill – Real Estate Highlights

📉 Mortgage Interest Deduction Made Permanent (HUGE)

Encourages homeownership by locking in this key write-off for buyers & homeowners

🧾 SALT Deduction Cap Raised (especially relevant here)

New cap up to $40,000, a major win for Californians and other high-tax states. *There is a phase-out for higher-income taxpayers.

👶 Increased Child Tax Credit

Now over $2,000 per child—more help for families buying homes

🔁 1031 Exchanges Protected (losing this would have crushed the investment market)

Keep deferring capital gains tax when swapping investment properties

🏠 100% Bonus Depreciation Restored

Write off the full cost of improvements (e.g., appliances, HVAC, flooring, roof) in the year they're made

Applies to rentals, investment properties, and renovations through 2026

💻 Section 179 Expensing Increased

Deduct up to $1.29 million in business-related expenses (vehicles, computers, office furniture, etc.)

🧪 R&D Expenses Now Fully Deductible

Especially helpful for developers using energy-efficient or innovative construction methods

Energy-Efficient Commercial Upgrades (179D) Expanded

Bigger deductions for HVAC, insulation, roofing, and lighting in commercial and multifamily buildings

🏘 Low-Income Housing Credits Expanded

More incentives for developers to build affordable housing

🏦 Section 199A (QBI Deduction) Extended

Business owners, including independent contractors, can keep deducting up to 20% of income

San Diego County rents are climbing again—up 4.1% year-over-year, with city rents spiking over 9%. Meanwhile, vacancy rates are dropping fast. Translation: demand is still strong. For investors, now’s the time to lean in.

1 Tip or Thought

Final Thought: Why This Matters in North County San Diego

Let’s drop the politics for a second—this bill is a huge deal for people buying or owning homes in North County San Diego. Between the expanded SALT deduction and the preserved mortgage interest deduction, you could be saving thousands per year in tax write-offs.

📊 Example: Buying a $1.3M home in Carlsbad

  • Property taxes: ~1.1% = $14,300/year
  • Mortgage: $1M loan at 6.25% interest = ~$62,500 in interest first year
  • Interest deduction capped at $750,000 loan amount → approx. $46,875 deductible
  • SALT cap raised to $40,000 (previously $10K), so you can deduct the full $14,300 in property taxes

Total deductions: $46,875 (interest) + $14,300 (property tax) = $61,175

That’s over $60,000 in deductions you might not have qualified for before this bill.

This isn’t political, it’s practical. If you’re making a move in a high-cost area like North County San Diego, the Big Beautiful Bill could save you real money.

Josh Meltzer

DRE 02098859

REALTOR®

M: 858.585.0309

Josh@joshmeltz.com

joshmeltz.com

P.S. San Diego’s rowdiest beach tradition returns this weekend. The Over-the-Line Tournament hits Fiesta Island for two weekends of sand, softball, and sunburns

Was this forwarded to you? Get on the list here!

Have a question or comment?


DISCLAIMER: Due to recent changes by California Association of Realtors, and the SDMLS Clear Cooperation Policy (the “Policy”), Brokers are limited in their ability to share off-market properties. It is the intent of this letter to be in compliance with the Policy. For this reason, Talechia & Associates can only share such property information with clients of Talechia & Associates. If you would like more information on our properties that are not publicized in the MLS, and becoming a client of Compass, please contact Josh (858) 585-0309 or Talechia (858) 229-2181

Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01991628, 01527235, 01527365. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to the accuracy of any description. All measurements and square footage are approximate. If your property is currently listed for sale this is not a solicitation.

Compass · 16085 San Dieguito Rd Ste E8 · Rancho Santa Fe, CA 92067 · USA
Unsubscribe · Preferences

Josh Meltzer | Compass Real Estate

Get insights you can read in 5 minutes [or less] for free. 3 inspiring properties, 2 relevant news stories, 1 tip + a market snapshot.

Read more from Josh Meltzer | Compass Real Estate

July 31th, 2025 Happy Thursday All eyes were on the Fed decision yesterday. No rate cut (yet) for the 5th time in a row, but the tone is shifting. Fed Chair Powell said this about mortgage rates: It’s a subtle but important note. While the Fed doesn’t directly set mortgage rates, their messaging drives bond markets, and that’s what really moves the 30-year fixed. For buyers, this is a signal: the floor may be forming. We might not see a dramatic drop, but the big jumps are likely behind us....

July 24th, 2025 Happy Thursday I recently toured a home listed at $30 million. The owner, a designer with a 40-year career, said this was the culmination of everything she had ever learned, $20+ million poured into the build, every inch was WOW... It’s a bold bet. Rancho Santa Fe is one of the few places where this kind of vision might land. It's not Beverly Hills or the Hamptons, but it attracts people who value privacy, space, and security over flash. And while most people won’t buy a $30...

July 17th, 2025 Happy Thursday A few weeks ago, I had a buyer get cold feet and cancel escrow. We were at the top of his budget. The house was nearly turnkey, needed some window repairs, but nothing major. Still, my usual inspector cancelled morning of, and the backup inspector painted a picture that spooked my client. Fast forward to today, we’re in escrow on a different home. This one, pre-inspected, fully repaired, and owned by sellers relocating for work. It’s almost poetic. Sometimes, a...